Websites should significantly boost potential customers, sales and deeper engagement. Web sites should be more than pretty brochures. The website of a company should serve as a growth engine to promote the generation of opportunities and encourage sales opportunities. Our team studies conversion paths, search factors, messages and performance data to make better design decisions. In the heart. We use analysis, people, tests and iterations to optimize the engagement design.
In simple terms, Akrolix helps customers interact with the digital world and achieve their goals. In our websites design process, we study performances data, conversions data, contents opportunities and conduct users experiences studies to make informed decisions.
Our goals for website
If you want to ensure that your website is great than follow the Akrolix Innovation 5 Elements.
Should a website be beautiful or practical? The answer is that it should be both. But finding this balance between appearance and functionality can take some trials and errors.
Sites that do well have to be created for both human users and search engine crawler. This means they have to be fully functional on the front end as well as the backend.From a human perspectives.
It’s common place for users to visit sites on all types of devices, including mobile ones with small or moderately-sized screen. The mobile sites of a traditional websites must be dynamic and quick-loading.
Really good website seek to educate and explains, not just tell. This creates a relationship with peoples, rather than a one-sided experience.
A website is like a microcosm of a company. It’s the place where people go for solution to problem and answers to questions. In fact, they might find answers to question they didn’t realize they had.
Websites can be categorised in terms of the functions they can perform. It can be tempting to think that the websites with the most sleek visual designs are the most complex in terms of functionality, but the opposite can often be true. Take Amazon, for example. We can all agree that Amazon is not the most beautiful website, but it is built to perform a huge range of functions.
In terms of functionality, there are five main types of websites:
A brochure websites is the simplest type of website in terms of functionality. Brochure website typically only have a few pages, and will be used by small businesses that needs a simple online presence.
An ecommerce websites is a website through which users are able to pay for a product or services online. This will normally involve one company selling to multiple users, but can also take the form of a multi-vendor ecommerce websites, commonly known as ‘marketplace website.
A portal websites brings together informations from lots of different sources on the web. Early examples includes Aol and Yahoo, who offer emails, forums, search engines and news all through their homepage.
A wiki websites is one which allows people to collaborate online and write content together. The most popular example is Wikipedia itself, which allows anyone to amend, add and assess the content of their article.
Social media website are platforms which allow the sharing of images or ideas. They encourage online interactions and sharings. The most popular social media website is Facebook, with a staggering 2.07 billion actives users.
Ask a web designer about the different type of website, and their answer will probably be based on how dynamic the content of the page is, and the degree to which it is optimised for all device. In terms of how often the contents of a website needs to be updated, it will fall into one of two categories:
Static, or ‘fixed’, websites are the most simplistic. Their contents does not changes depending on the users, and is not regularly updated. Static websites are built using simple HTML codes, and typically provides informations.
A dynamic websites or web page will display different contents each time it is visited. Example include blogs and eCommerce site, or generally any sites that is updated regularly. Dynamic websites can also be set up to show different contents to different users, at different times of the day etc. Dynamic websites make for a more personals and interactive experiences for the user, although they can be a little more complex to develop and may load slightly slower than the static ones.
And in terms of how optimised the websites is for all devices, its designs will fall into one of three categories:
A fixed websites is not well-optimised for different sized screens. It is built to a fixed width of pixels. If you open a website which is static/fixed on a mobile, you will have to zoom in to see what is written on each of page. Again, static website may load slightly faster due to their simplicity. However they are not recommended due to the poor user experience for those on mobile or tablet. It is believed that over 50% of all searches are now conducted on mobiles, so this is an important consideration.
A website built with a fluid or liquid designs ensures that the site looks the same in terms of proportion no matter what the screen size. Each element of the website, such as the navigation bar, will take up the same relative amount of space on every devices.
A website with a responsive design goes one step further than one which is fluids or liquids. A website with responsive designs is one which is completely optimised for mobile and tablet, to the point where the website will actually looks different on each device. It is especially important that your website is responsive if a large proportions of your audience use devices other than a computer to view your sites, as it offers the best experiences to these users.
When categorising websites by contents, the list could literally go on forever. These are some of the most common ‘themes’ for websites content to take, although there is potential for overlap between the categories:
A blog is a websites or web pages that is regularly updated. Typically, a blog will be run by an individual or a small groups.
Businesses are waking up to the fact that they must have at least a basic website to ensure they appear credible and professionals.
In the past, a few people (think Dragon’s Den).venture by raising small amount of money from lots of people.
An ecommerce site may be combined with a blog or a corporate websites, but ultimately its aim is to sell a products or services over the internet.
‘What are the different types of website?’, ‘How to boil an egg’... chances are that typing these into a search engine will produce a selection of website that are informatives or educationals.
News and magazine website need little explanation. The primary purpose of a news website is to keep its reader up to date on current affairs.
Social media website are pretty unique in terms of both functionality and contents. Social media site were created as a place to share thoughts.
Video streaming site have soared in popularity in recent years. Netflix and similar site have revolutionised the way the world watches TV.
In marketing, lead generation is the beginning of consumer interest or the search for products or services of a company. Potential customers can be created for purposes such as creating lists, acquiring electronic newsletter lists or potential leads. Methods for generating leads are usually part of advertising, but may also include unpaid sources, such as organic search engine results or existing customer referrals.
Prospects can come from a variety of sources or activities, for example, digitally via the Internet, personal references, phone calls or telemarketing of the company, announcements and events. A 2015 study found that 89% of respondents indicated that email was the most used channel to generate leads, followed by content marketing, search engine and, finally, events.